esm.doi.bio/carolyn_kim

Carolyn Kim

Early Life and Education

Carolyn Kim is a public relations professional with a PhD in communication. Her dissertation focused on credibility and public relations.

Career

Kim is a seasoned PR expert with a specialization in leadership and brand credibility. Her early career included agency experience, working with global and national non-profits. She helped guide the agency with client services in digital marketing, including search engine optimization and organic social media initiatives.

She later transitioned into higher education, where she helped create a traditional BA program in public relations, as well as a graduate and online undergraduate degree in PR. She has published more than 15 peer-reviewed journals and authored several books focused on strategic communication, digital strategy, and brand communication. During her time as a university faculty member, she was a national speaker, served on multiple boards, and served as a private consultant for business leaders and startups.

Kim joined the Pacific Northwest National Laboratory in 2022, bringing her background in education and PR to her role. She currently works in STEM Education, External Affairs, and University Partnerships as a communication partner. Her role allows her to provide leadership counsel, innovate strategies, and explore new opportunities to amplify PNNL’s impact.

Research

Kim has published research on a range of topics, including musculoskeletal tissue engineering, bioprinting for bone tissue engineering, and the influence of electron beam sterilization on in vivo degradation of beta-TCP/PCL. She has also published research on the development of a room-temperature printable hydrogel bioink for extrusion bioprinting.

She is currently a research scientist at Genesis Therapeutics and a Ph.D. student in Mechanical Engineering at Stanford University. Her research at Stanford focuses on adaptive experimental designs for clinical trials. She is developing adaptive experimental designs that strategically adjust treatment assignment probabilities during the trial as outcomes information becomes available. These designs aim to improve patient outcomes and identify high-dimensional heterogeneous subgroups with statistical significance.

Awards and Recognition

• Provost Faculty Award for Excellence
• Provost Award for Scholarship
• Pierskalla Best Paper Award Finalist

Carolyn Kim

Overview

Carolyn Kim is a seasoned public relations (PR) professional and accredited PR expert with a specialization in leadership and brand credibility. She has a PhD in Communication and is currently a research scientist at Genesis Therapeutics. Kim has published over 15 peer-reviewed journals and authored several books on strategic communication, digital strategy, and brand communication.

Career

Kim began her career in agency roles, working with global and national nonprofits. During the early days of social media, she guided her agency in digital marketing initiatives, including search engine optimization and organic social media strategies. She then transitioned into higher education, where she developed and launched a Public Relations program at Biola University, which included a dedicated PR & Strategic Communication department and three academic PR degree options. During her time as a university professor, she also served as a national speaker and consultant, as well as serving on multiple boards for public relations industry and education efforts.

In 2022, Kim joined the Pacific Northwest National Laboratory (PNNL), bringing her expertise to STEM Education, External Affairs, and University Partnerships as a communication partner. At PNNL, she focuses on cross-team collaboration, communication management, and PR to drive awareness, values, and action among key stakeholders.

Notable Works

• Social Media Campaigns - a book providing valuable social media guidelines for students.
• Get Social Media Plan Right Before a Crisis Hits Your Organization - an article in PR News' Crisis Communication Guidebook, Vol. 6, 2013. The article emphasizes the importance of social media user policies, communication protocols, and community trust in times of crisis.
• Pinterest and ROI: Finding and Mining the Value of a Picture - an article in PR News' Measurement Guidebook, Vol. 7, 2013. This piece explores measuring the impact of Pinterest in PR efforts, focusing on major categories of influence and utilizing Pinterest's tools and tactics.
• Skip the Big Brother Approach: 5 Tactics for Social Empowerment - published in PR News' Employee Communications Guidebook, 2012. The article encourages organizations to empower their employees to share their company culture through social media instead of controlling their online presence.
• Working with Media in a Digital World: 4 Principles for Success - published in PR News' Media Training Guidebook, June 2011. Kim outlines four principles for building stronger connections with the target audience while fostering media relations.
• 3 Principles to Guide Your Social Media Crisis Communication Strategy - featured in PR News' Crisis Communication Guidebook, 2011. This piece highlights the importance of social media in crisis communication and provides three key strategies for success.
• Search Engine Optimization: It’s a Brand New PR Landscape - published in PR News Digital Communication Guidebook, 2010. The article discusses the central role of SEO in ensuring a strong online presence and creating awareness among new publics.
• Service Learning: What Faculty Can Learn from The Theory of Coordinated Management of Meaning - published in Teaching Journalism and Mass Communication, AEJMC SPIG, July 2013. This paper examines the concept of service learning through the lens of the Coordinated Management of Meaning theory, offering insights for faculty on curriculum integration and application.
• A bioactive synthetic membrane improves bone healing in a preclinical nonunion model - co-authored with multiple researchers. This paper presents a synthetic membrane that improves bone healing in critical femoral defects in rats, with better union scores than the negative control group.

- The Influence of Electron Beam Sterilization on In Vivo Degradation of beta-TCP/PCL of Different Composite Ratios for Bone Tissue Engineering - co-authored with several researchers. The paper evaluates the effect of electron beam sterilization on the degradation of beta-tricalcium phosphate/polycaprolactone (beta-TCP/PCL) composite filaments in a rat subcutaneous model.

Carolyn Kim

Overview

Carolyn Kim is a research scientist at Genesis Therapeutics and a Mona M. Burgess Fellow at Stanford University. Kim's research focuses on the intersection of computer science, statistics, and clinical settings to improve patient outcomes and identify high-dimensional heterogeneous subgroups. Kim is also an accredited public relations (PR) professional with a specialization in leadership and brand credibility. She has published over 15 peer-reviewed journals and authored several books on strategic communication, digital strategy, and brand communication.

Education

Kim holds a Ph.D. in Communication, with a dissertation focused on credibility and public relations.

Career

Carolyn Kim is currently a research scientist at Genesis Therapeutics and a Mona M. Burgess Fellow at Stanford University. She previously worked in agency experience, guiding clients in digital marketing, including search engine optimization and organic social media initiatives. Kim then transitioned into higher education, where she helped create a traditional BA program in public relations, as well as a graduate and online undergraduate degree in PR. During her time as a university faculty member, she served as a national speaker and consultant for business leaders and startups. In 2022, she joined the Pacific Northwest National Laboratory, bringing her background in education and PR to STEM Education, External Affairs, and University Partnerships.

Publications

Carolyn Kim has published over 15 peer-reviewed journals and authored several books. Her publications include:

• Social Media Campaigns
• Get Social Media Plan Right Before a Crisis Hits Your Organization
• Pinterest and ROI: Finding and Mining the Value of a Picture
• Skip the Big Brother Approach: 5 Tactics for Social Empowerment
• Working with Media in a Digital World: 4 Principles for Success
• 3 Principles to Guide Your Social Media Crisis Communication Strategy
• Search Engine Optimization: It’s a Brand New PR Landscape
• Interpreting Predictive Models for Human-in-the-Loop Analytics

Awards and Recognition

Carolyn Kim has received the following awards and recognition:

• Provost Faculty Award for Excellence, Biola University
• Provost Award for Scholarship, Biola University
• First Place Teaching Research Paper, Orange County Public Relations Society of America (OC PRSA)
• Great Ideas for Teachers (GIFT) Finalist
• Ginger Rudeseal Carter Miller Teacher of the Year
• Award of Excellence – Community Relations/Institutional Programs, Public Relations Society of America - Orange County Chapter
• Biola Journalism Student of the Year, Journalism Department

Conclusion

In conclusion, Carolyn Kim is a renowned researcher and accredited PR professional with a specialization in leadership and brand credibility. She has made significant contributions to the fields of computer science, statistics, and public relations, and her work continues to drive innovation and impact in the world of STEM and communication.

Carolyn Kim

Early Life and Education

Carolyn Kim is a research scientist at Genesis Therapeutics with a background in public relations and education. She started her career in agency life, working with global and national non-profits in the early days of social media. She helped guide her agency with client services in digital marketing, including search engine optimization and organic social media initiatives.

Kim later transitioned into higher education, earning her PhD in Communication with a dissertation focused on credibility and public relations.

Career

Kim has published more than 15 peer-reviewed journals and authored several books focused on strategic communication, digital strategy, and brand communication. She has also served as a private consultant for business leaders and startups.

Kim joined the Pacific Northwest National Laboratory in 2022, bringing her background in education and PR to serve STEM Education, External Affairs, and University Partnerships as a communication partner. She uses data-driven recommendations and best practices to steward cross-team collaboration focused on communication management and PR.

She has also received the following awards and recognition:

• Provost Faculty Award for Excellence
• Provost a Award for Scholarship
• Mona M. Burgess Fellow
• Pierskalla Best Paper Award Finalist

Publications

Kim's publications include:

• Interpreting Predictive Models for Human-in-the-Loop Analytics
• The Influence of Electron Beam Sterilization on In Vivo Degradation of beta-TCP/PCL of Different Composite Ratios for Bone Tissue Engineering
• A bioactive synthetic membrane improves bone healing in a preclinical nonunion model
• Hybprinting for musculoskeletal tissue engineering
• Development and systematic characterization of GelMA/alginate/PEGDMA/xanthan gum hydrogel bioink system for extrusion bioprinting

Youtube Videos

Youtube Title: Carolyn Kim: Engaged Social Media [Digital Ministry Conference]

Youtube Link: link

Youtube Channel Name: Biola University

Youtube Channel Link: https://www.youtube.com/@BiolaUniversity

!Carolyn Kim: Engaged Social Media [Digital Ministry Conference]

Youtube Title: [JOUR 111] Overview of the Planning of Events - Carolyn Kim

Youtube Link: link

Youtube Channel Name: Biola University

Youtube Channel Link: https://www.youtube.com/@BiolaUniversity

![JOUR 111] Overview of the Planning of Events - Carolyn Kim

Youtube Title: Carolyn Kim: Our Call to Credible Influence [Biola University Chapel]

Youtube Link: link

Youtube Channel Name: Biola University

Youtube Channel Link: https://www.youtube.com/@BiolaUniversity

!Carolyn Kim: Our Call to Credible Influence [Biola University Chapel]

Youtube Title: Carolyn Kim: Specific Tools: Social Media

Youtube Link: link

Youtube Channel Name: Biola University

Youtube Channel Link: https://www.youtube.com/@BiolaUniversity

Carolyn Kim: Specific Tools: Social Media

Youtube Title: Carolyn Kim: Social Media & Credibility [Biola Digital 2014]

Youtube Link: link

Youtube Channel Name: Biola University

Youtube Channel Link: https://www.youtube.com/@BiolaUniversity

!Carolyn Kim: Social Media & Credibility [Biola Digital 2014]

Youtube Title: Carolyn Kim: How to Ignite Your Pinterest Boards [biola.digital conference 2013]

Youtube Link: link

Youtube Channel Name: Biola University

Youtube Channel Link: https://www.youtube.com/@BiolaUniversity

!Carolyn Kim: How to Ignite Your Pinterest Boards [biola.digital conference 2013]

Youtube Title: Carolyn Kim sings "Do You Have Room" by Shawna Edwards

Youtube Link: link

Youtube Channel Name: Ursula Martineau Voice Studio

Youtube Channel Link: https://www.youtube.com/@ursulamartineauvoicestudio574

Carolyn Kim sings "Do You Have Room" by Shawna Edwards

Youtube Title: SALE 7/13/24 WITH BETH, KIM IS REAL & CAROLYN BLUE MOON KEEP ON SHINING

Youtube Link: link

Youtube Channel Name: Grand Old Things Beth

Youtube Channel Link: https://www.youtube.com/@grandoldthingsbeth4603

SALE 7/13/24 WITH BETH, KIM IS REAL & CAROLYN BLUE MOON KEEP ON SHINING

Youtube Title: Skin Saboteurs

Youtube Link: link

Youtube Channel Name: FOX 4 Dallas-Fort Worth

Youtube Channel Link: https://www.youtube.com/@fox4news

Skin Saboteurs

Youtube Title: Sources of Knowledge 10: The Future of Mobility (Carolyn Kim)

Youtube Link: link

Youtube Channel Name: Sources Of Knowledge

Youtube Channel Link: https://www.youtube.com/@sourcesofknowledge3082

Sources of Knowledge 10: The Future of Mobility (Carolyn Kim)

Youtube Title: Carolyn Kim: Human Thriving in Social Media [The Biola Hour]

Youtube Link: link

Youtube Channel Name: Biola University

Youtube Channel Link: https://www.youtube.com/@BiolaUniversity

!Carolyn Kim: Human Thriving in Social Media [The Biola Hour]

Youtube Title: Carolyn x Eva Vlog #1 (NYC) | Carolyn Kim

Youtube Link: link

Youtube Channel Name: CarolynKimable

Youtube Channel Link: https://www.youtube.com/@CarolynKimable

Carolyn x Eva Vlog #1 (NYC) | Carolyn Kim

Youtube Title: Carolyn Kim | Realty Executives Integrity

Youtube Link: link

Youtube Channel Name: Realty Executives Wisconsin

Youtube Channel Link: https://www.youtube.com/@realtyexecutiveswisconsin7447

Carolyn Kim | Realty Executives Integrity

Youtube Title: Winter Break 2018 (Six Flags, Norcal, San Diego) | Carolyn Kim

Youtube Link: link

Youtube Channel Name: CarolynKimable

Youtube Channel Link: https://www.youtube.com/@CarolynKimable

Winter Break 2018 (Six Flags, Norcal, San Diego) | Carolyn Kim

Youtube Title: Carolyn Kim - appearance

Youtube Link: link

Youtube Channel Name: Name Look

Youtube Channel Link: https://www.youtube.com/@NameLook

Carolyn Kim - appearance

Youtube Videos

Youtube Title: Carolyn Kim: Engaged Social Media [Digital Ministry Conference]

Youtube Link: link

Youtube Channel Name: Biola University

Youtube Channel Link: https://www.youtube.com/@BiolaUniversity

!Carolyn Kim: Engaged Social Media [Digital Ministry Conference]

Youtube Title: [JOUR 111] Overview of the Planning of Events - Carolyn Kim

Youtube Link: link

Youtube Channel Name: Biola University

Youtube Channel Link: https://www.youtube.com/@BiolaUniversity

![JOUR 111] Overview of the Planning of Events - Carolyn Kim

Youtube Title: Carolyn Kim: Our Call to Credible Influence [Biola University Chapel]

Youtube Link: link

Youtube Channel Name: Biola University

Youtube Channel Link: https://www.youtube.com/@BiolaUniversity

!Carolyn Kim: Our Call to Credible Influence [Biola University Chapel]

Youtube Title: Carolyn Kim: Specific Tools: Social Media

Youtube Link: link

Youtube Channel Name: Biola University

Youtube Channel Link: https://www.youtube.com/@BiolaUniversity

Carolyn Kim: Specific Tools: Social Media

Youtube Title: Carolyn Kim: Social Media & Credibility [Biola Digital 2014]

Youtube Link: link

Youtube Channel Name: Biola University

Youtube Channel Link: https://www.youtube.com/@BiolaUniversity

!Carolyn Kim: Social Media & Credibility [Biola Digital 2014]

Youtube Title: Carolyn Kim: How to Ignite Your Pinterest Boards [biola.digital conference 2013]

Youtube Link: link

Youtube Channel Name: Biola University

Youtube Channel Link: https://www.youtube.com/@BiolaUniversity

!Carolyn Kim: How to Ignite Your Pinterest Boards [biola.digital conference 2013]

Youtube Title: Carolyn Kim sings "Do You Have Room" by Shawna Edwards

Youtube Link: link

Youtube Channel Name: Ursula Martineau Voice Studio

Youtube Channel Link: https://www.youtube.com/@ursulamartineauvoicestudio574

Carolyn Kim sings "Do You Have Room" by Shawna Edwards

Youtube Title: SALE 7/13/24 WITH BETH, KIM IS REAL & CAROLYN BLUE MOON KEEP ON SHINING

Youtube Link: link

Youtube Channel Name: Grand Old Things Beth

Youtube Channel Link: https://www.youtube.com/@grandoldthingsbeth4603

SALE 7/13/24 WITH BETH, KIM IS REAL & CAROLYN BLUE MOON KEEP ON SHINING

Youtube Title: Skin Saboteurs

Youtube Link: link

Youtube Channel Name: FOX 4 Dallas-Fort Worth

Youtube Channel Link: https://www.youtube.com/@fox4news

Skin Saboteurs

Youtube Title: Sources of Knowledge 10: The Future of Mobility (Carolyn Kim)

Youtube Link: link

Youtube Channel Name: Sources Of Knowledge

Youtube Channel Link: https://www.youtube.com/@sourcesofknowledge3082

Sources of Knowledge 10: The Future of Mobility (Carolyn Kim)

Youtube Title: Carolyn Kim: Human Thriving in Social Media [The Biola Hour]

Youtube Link: link

Youtube Channel Name: Biola University

Youtube Channel Link: https://www.youtube.com/@BiolaUniversity

!Carolyn Kim: Human Thriving in Social Media [The Biola Hour]

Youtube Title: Carolyn x Eva Vlog #1 (NYC) | Carolyn Kim

Youtube Link: link

Youtube Channel Name: CarolynKimable

Youtube Channel Link: https://www.youtube.com/@CarolynKimable

Carolyn x Eva Vlog #1 (NYC) | Carolyn Kim

Youtube Title: Carolyn Kim | Realty Executives Integrity

Youtube Link: link

Youtube Channel Name: Realty Executives Wisconsin

Youtube Channel Link: https://www.youtube.com/@realtyexecutiveswisconsin7447

Carolyn Kim | Realty Executives Integrity

Youtube Title: Winter Break 2018 (Six Flags, Norcal, San Diego) | Carolyn Kim

Youtube Link: link

Youtube Channel Name: CarolynKimable

Youtube Channel Link: https://www.youtube.com/@CarolynKimable

Winter Break 2018 (Six Flags, Norcal, San Diego) | Carolyn Kim

Youtube Title: Carolyn Kim - appearance

Youtube Link: link

Youtube Channel Name: Name Look

Youtube Channel Link: https://www.youtube.com/@NameLook

Carolyn Kim - appearance